Housecall Pro vs ServiceM8
Housecall Pro charges by plan and user (from $79/mo monthly); ServiceM8 charges by jobs per month with unlimited users on paid plans and even has a free plan (1 user, 30 jobs/mo).
Verdict: ServiceM8 suits teams with many staff but modest job counts, especially iPhone-based crews using Xero. Housecall Pro suits US residential HVAC/plumbing teams that want marketing, reviews and service plans in one app.
Side-by-side
| Housecall Pro | ServiceM8 | |
|---|---|---|
| Starting price | $79/mo monthly ($59/mo billed annually) | $0/mo |
| Public pricing | Yes | Yes |
| Free trial | Yes — 14 days, no credit card | Yes — 14 days, no credit card; also a free plan |
| Mobile app | iOS & Android | iOS-first (iPhone/iPad app); Android support is more limited — confirm on vendor site |
| Integrations | QuickBooks Online, Zapier, Google Local Services, Angi, Thumbtack | Xero, QuickBooks Online, MYOB, Google Calendar, Zapier |
| Trades | HVAC, plumbing, electrical, cleaning, pest control, landscaping, lawn care, roofing, pool service | electrical, plumbing, HVAC, cleaning, handyman, roofing |
| Best for | Residential HVAC, plumbing and electrical shops of 2–20 techs that want marketing, reviews and service plans bundled with dispatch. | Small trade teams with many staff but modest job volume, especially iPhone-based crews and Xero users. |
Pricing
Housecall Pro
| Plan | Price | Users / limits |
|---|---|---|
| Basic | $79/mo monthly ($59/mo billed annually) | 1 user |
| Essentials | $189/mo monthly ($149/mo billed annually) | 5 users |
| Max | $329/mo monthly ($299/mo billed annually) | 8 users, +$35/mo per extra user |
Promotional first-month/three-month discounts were displayed at time of check. Source: https://www.housecallpro.com/pricing/ · Last verified Oct 2026. Prices change often; confirm on the vendor site.
ServiceM8
| Plan | Price | Users / limits |
|---|---|---|
| Free | $0/mo | 1 user, 30 jobs/mo |
| Starter | $29/mo | Unlimited users, 50 jobs/mo |
| Growing | $79/mo | Unlimited users, 150 jobs/mo |
| Premium | $149/mo | Unlimited users, 500 jobs/mo |
| Premium Plus | $349/mo | Unlimited users, 1,500+ jobs/mo |
Priced by jobs per month, not per user (US pricing page). Source: https://www.servicem8.com/us/pricing · Last verified Oct 2026. Prices change often; confirm on the vendor site.
Features
Housecall Pro
- Drag-and-drop scheduling & dispatch
- Pricebook
- Online booking
- Review management
- Recurring service plans (Max)
- Sales proposal tool (Max)
- GPS tracking
- Commissions
ServiceM8
- Job-volume pricing with unlimited users
- Forms & certificates
- Proposals with options
- Asset management
- Staff GPS tracking
- On-the-way SMS
Pros & cons
Housecall Pro
Pros- Published pricing including team plans
- Marketing and review tools built in
- Recurring service plans/memberships on Max
- Good fit for growing residential trades
- Best features sit in the Max tier
- Annual vs monthly pricing gap is notable
- Less depth than ServiceTitan for multi-location or commercial
ServiceM8
Pros- Unlimited users on paid plans
- Genuine free tier
- Transparent job-based pricing
- Costs climb quickly for high job volume
- iOS-centric field app
- Fewer US marketing/lead integrations
Last verified Oct 2026. Sources: Housecall Pro pricing, ServiceM8 pricing.